Having been to the live events with the Farah brothers, I have come out with a new understanding as to the many ways one can achieve unorthodox success in the entertainment industry with the advent of new media. They did not travel up the usual chain, they did not sign deals with Universal, Sony, or Fox. They did not find an agent to sell their reel to the first interested party. They have achieved success by being noticed through connections yes, but they are working on a model wherein you have fast product turnaround, high production tempo, and smaller costs per production. They also create a situation where the consumer pays a lot less for the end product. This experience has given me a good deal of faith in the plausibility of a system I myself want to make work.
However, there is a noticeable limit to what this new system can accomplish. The clips are short, high-concept videos. They are delivered free of charge, but with a considerable amount of quasi-blatant corporate sponsorship. There is artistic integrity, but it has it's own formal limitations. It cannot, as applied so far, reach cross-media into say, becoming a new distribution method for traditional system films, nor as a production system for traditional film. That is not to say that such an outcome would be impossible, but it is yet to find a method that will work.
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