Funny or Die’s head of marketing, Patrick Starzan, discussed how key social media was to their success and while it may seem obvious now, it’s amazing that Funny or Die gained popularity in a period where social media was not even close to the current saturation level. They couldn’t just Tweet or post on Facebook and had to be much more selective with which websites to engage with their audience. And they realized early on that it was imperative to interact with the community because even though they have talent and star power behind them, content released without a two way communication with their audience will get lost on the web. It’s good to see that they still like giving back, as evidenced by Will “Elbows” Ferrell’s cameo on the Skype conference.
As a site, Funny or Die likes to draw attention to who directed, wrote, acted, and even uploaded content, but their very first video (i.e. The Landlord) had no credits. The internet seems to have little time for extraneous things. We want what we want and little else. Pure content. It’s not just with Funny or Die either; a lot of web content does not include who’s involved in its creation. Is that how those interested in web content have to start out if they hope to make it on the internet? Do they have to give up a little of themselves? And with avatars, online handles, etc., does our name or our virtual name hold more weight?
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