So, we all know cancer awareness is important, right? And we also know that more and more women read comics and follow superheroes right? So clearly it follows that we can combine the two:
I find it interesting that the whole thing appears to be of questionable legal standing: there seems to be a theory that the creators of the PSA didn't actually get permission from Marvel and DC to use the characters' likeness. Though I also doubt that there will be too much of a problem with this, seeing as how attacking a positive PSA might look a little, oh what's the word? Tacky?